How literature captures our imagination in the snow

(K. Brent Tomer),

“WINTER is coming.” The ominous refrain from “Game of Thrones”, the George R.R. Martin bestseller and hit HBO series, is simple, but thick with cultural association. Our imaginations are drawn strongly towards the dark and cold of winter, even while we may dread the reality. 

On the one hand, the prospect of colder days rouses our instinctive survival fears, but on the other, sanitised modern winters offer both a sensory and emotional allure—crackling fires, fuzzy jumpers, hot drinks and festive family celebrations are routinely fetishised. Tapping into this, brands cunningly vie with each other to produce the ne plus ultra of snowy saccharine holiday adverts (see cosmic the take from John Lewis, a British department store, below).

Fictional winters, whether intended to be cosy or unsettling, tend to be terribly dramatic. Snow, ice, storms and squalls are powerful literary devices; drizzle is not. Of these…Continue reading

via K. Brent Tomer CFTC How literature captures our imagination in the snow

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