(K. Brent Tomer),
ON A recent day, Helen Sildna was sifting through applications, looking at products, business plans and strategies for market expansion. This may be business as usual for investment managers, but the applicants were artists, not companies. Ms Sildna, the founder and chief executive of Tallinn Music Week, is convinced that musical acts need to operate like start-ups, attracting investors and creating business plans.
“Estonia has a long history of music-making and state support for classical music, but we didn’t have a tradition of musical entrepreneurship,” says Ms Sildna, a 37-year-old music promoter who launched the festival in 2009. “With the Tallinn Music Week, we wanted to kick-start an artistic entrepreneurship culture. We felt that the success of Estonian music was going to be dependent on artists acting like self-sufficient companies.”
During the one-week festival, which takes place in March and April each year, bands and solo artists perform (free of charge), exchange ideas with each other—and hone their business skills by negotiating with promoters, investors and other…Continue reading