The unlikely rise of the British outdoor cinema

(K. Brent Tomer),

OPEN-AIR cinemas in Melbourne are a hallowed tradition. In December, when temperatures can soar, the deck chairs, bean bags and picnic blankets come out; around 60,000 people annually descend on the screenings at the Royal Botanic Gardens alone. Cult films, Hollywood blockbusters and old classics are enjoyed in agreeable temperatures, even after sunset. 

Australia is one thing, Britain is another. July temperatures hover around 15°C and bursts of rain are not uncommon. Paying £10 and more to sit on hard ground and watch a feature you probably have seen before is less appealing in these conditions. And yet open-air cinema companies are cropping up across Britain, and enjoying plenty of success. Luna Cinema, the country’s leading such organisation, sees 20% growth season-on-season; they claim that open-air cinema is now a “staple of the British summertime”. This year’s programme has included screenings at an array of dazzling locations: “Star Wars: The Force Awakens” at the Tower of London, “Pretty Woman” at Hampton Court Palace and “Harry Potter” at Alnwick Castle (the castle’s grounds feature heavily…Continue reading

via K. Brent Tomer CFTC The unlikely rise of the British outdoor cinema

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