(K. Brent Tomer),
FREE stuff, winning, booze, fags, football, gossip, and sex: the ingredients of a successful tabloid newspaper. So says Larry Lamb, the first editor of the relaunched version of the Sun, in James Graham’s retelling of the genesis of the British red-top tabloid. The list seems far removed from the lofty aspirations of the fourth estate, but that is precisely how the Sun was intended: as a rupture with the traditions and mores of the British press, measuring quality not by high morals, but by high circulation figures.
The Sun’s disruptive innovation has echoed through British culture, and never more loudly than now, after a year in which the right-wing tabloid press won its greatest victory with Brexit, only to suffer a humbling rebuff at the general election. Still weathering the tumult, almost fifty years after the first new edition of the Sun rolled off the presses, is proprietor Rupert Murdoch, media magnate and Mr Graham’s anti-hero.
Those hoping for a cartoonishly…Continue reading